Our personal data and consumer habits are sold and past around. We have become a commodity ourselves and what makes us human is now also being stripped away and recreated in the world of artificial intelligence.

What does this all mean in the modern sales world? How can we become effective sale people if our buyers, guests and customers are all hugely wary and suspicious of their consumer surroundings?

What hasn’t changed is people.

83% of buyers would prefer to buy a product from someone they like.

78% of buyers would prefer to have a sales experience that is collaborative and consultative.

94% of buyers want a memorable and pleasant sales experience and are far more likely to refer and return.

What does this mean and what is Hotelisation?


Hotelisation is the art of effective sales techniques through five star hospitality. Hospitality selling transcends all industry types. Whether you’re selling Real Estate or widgets, we expect to be treated properly and with respect.

Aside from this being the right thing to do, it has been proved that consumers are more likely to proceed with a purchase if they have a pleasant sales experience.

Hotelisation does not compromise on effective sales techniques. The courses provide training that allow for tough negotiation situations, asking for the business, cold calling and a driven sales mentality. But is delivered in a way that respects the core values of your company and most importantly the core value of your customers.