About — Hotelisation

My life started in the Philippines which I thoroughly enjoyed. My family lived a highly sociable expat life there, which at a young age, exposed me to mixing with Ambassadors, High Commissioners and Captains of Industry as well as those in extreme poverty.
I enjoyed hearing their stories of travel and life experiences, and at the same time I was subconsciously picking up the necessary skills to socialise with all ages, backgrounds and cultures.

During this time, I was fortunate enough to travel the world with my family. Following our time in Manila, we moved to Greece, Brazil, Trinidad, Jamaica and finally Dubai. As a teenager, hospitality and people were naturally central to my life. I therefore studied Hospitality Management at University, as it appealed to my personality of service, teamwork and people.

Upon graduating, I was delighted to join Jumeirah Carlton Tower, London. The hotel is still one of the best 5 Star hotels in London, and had recently launched the only 7 Star Hotel in the World the Burj al Arab, Dubai. I joined the sales and marketing department as I discovered I was particularly good at building rapport and relationships and then selling a product. I continued working in a variety of luxury five star hotels and became a specialist in new hotel openings, to sell the dream, lead from the front and set the customer journey and service delivery.
The combination of a hard work ethic, ambition and passion for sales drove my success and I continued working with a variety of Five Star hotels and UK country houses until I was approached by Berkeley Group in 2013.

At the time, Berkeley was at the early stages of developing a more ‘Hotelisation’ approach on certain schemes. They recognised that the modern home buyer was now looking for more – a lifestyle and a sense of community and place. Berkeley approached me independently as they could see I could add the value they were looking for. A fresh approach, from a Five Star Hotel sales background. I became Sales Manager for their flagship scheme, One Tower Bridge.
I was keen to develop my property skills further and therefore joined Redrow and Mount Anvil before returning to Berkeley Group as Head of Sales.

It was at this time that the market had changed. Buyers had become more particular and discerning. The market was well established locally and overseas and many buyers had been sold to many times over. I realised that the future of selling was not a hard sell but a reversion back to those honest values of service and hospitality.
To combine the ‘people buy, people first’ mantra with highly tuned and refined sales skills proved to be a light bulb moment and I particularly enjoyed seeing the results whilst simultaneously enjoying the process. I started to look forward to building memorable experiences with buyers whilst actively selling at the same time.

I found that through my passion for people and hands on sales approach, I could inspire my colleagues and I enjoyed developing their skills through internal sales training that I would run.
After 20 years of being a sales professional, I decided that I would launch my own sales training business to bring modern and effective sales methods to those looking to improve their sales performance. I look forward to working with you and your team soon.